What Is Search Engine Optimization? (SEO / SEO Tips / Search Engine)

Ask 10 search engine optimization consultants what seo is and you might get 10 different responses. Different consultants define seo differently. The industry is still in it’s infancy and not all agree yet as to what is and isn’t included in seo. I define seo as optimizing a website both on page and off page in order to achieve a better organic ranking in search engines and consequently driving more traffic to your website.

My definition doesn’t include pay per click advertising, which I consider part of the larger search engine marketing (sem). I see seo as a subset of sem and while both can complemet each other very well here we’ll just be considering seo or at least my definition of seo. SEO consists of four main areas which are keyword research and selection, site building, on page optimization, and link building. We’ll discuss each one briefly in turn and then cover each in more depth over the next few posts.

There’s one important point I want to make before continuing. There is no magic formula that will get your page to rank #1 on any of the search engines. There isn’t an optimal keyword density or a perfect place to use a keyword. And if there were don’t you think all the other sites that came before you would already be using that magic formula? SEO is about developing a strategy and tactics to help the pages of your site rank well enough to bring traffic to your site. For some keywords it will be relatively easy to get your pages a high rank, for others it will seem impossible. Good seo will take time and instead of looking for a way to be #1 tomorrow you’ll be better off simply working to bring in more traffic to your site next month than you are bringing in this month.

SEO / SEO Tips / Search Engine