Is There a Career in Blogging?

Many bloggers get started with high hopes for getting rid of their full-time job and earning a living from their blog. While it’s certainly possible, a very small percentage of bloggers get to this point. For those who have been able to achieve pro blogger status, consistency and long-term focus is the key. A pro blogger didn’t reach that status by giving up when there were a few months of slow growth or because they got tired of the pressure to always be producing new content.

If you are hoping to take your blog to a level that will financially support you and your family, what do you need to realize and what should you be focusing on?

Treat it Like a Business

I think a lot of bloggers expect to get financial results that they would get from any other type of business, but yet they approach their blog as a hobby. If you want to be able to blog full-time you must respect it as a legitimate business like any other.

If your blog is a business you will schedule your other activities around your work, not the other way around. Of course blogging part-time until you can reach this level will bring its own unique time constraints and challenges, but you should always schedule plenty of time to work on your blog. Don’t just simply work on it when you have spare time and hope for big results.

Businesses are willing to invest in order to improve profitability. Bloggers obviously need to be willing to invest their time, but being willing to also invest some money can really improve your results. Many bloggers are always looking for the free options and not even open-minded to spending a little bit of money in order to be able to make even more money. If you are making money from your blog, dedicate some of that income to be reinvested back into your blog. Maybe you’ll spend it on advertising, or maybe on a new blog theme. There are any number of things you can do to improve your blog if you are will to reinvest some of your income.

Develop Multiple Sources of Income

Many bloggers fall into the trap of assuming that all of their income will be generated by selling ads. While advertising can be a great source of income, you should never rely on that alone. You’ll need to have an incredibly popular blog to ever earn a full-time income solely on advertising. Additionally, reliance on one form of income is less stable than if you have multiple sources.

If you’re currently only producing income through ads, look for some affiliate programs that you can promote on your blog. If you’re able to find the right affiliate products you can not only increase your income, but you can also help your readers by introducing them to some great products.

In addition to ads and affiliate programs, you may be able to make some money by selling premium content or by selling your own products. A great example of premium content can be found at PSDTuts, a Photoshop tutorial blog. They offer a premium subscription for $9 a month that gives subscribers the files that are used in the tutorials plus some exclusive content that is not available to all subscribers.

How Many Blogs Do You Need to Own?

Most bloggers that make a full-time income online have more than just one blog. For example, Daniel has a network that includes Daily Writing Tips and Daily Bits in addition to Daily Blog Tips. While having more blogs obviously involves more work, it also opens up the opportunity to make more money and it provides a bit more stability as you are not putting all of your eggs in one basket.

It’s my opinion that you should focus on building one strong blog before adding others, but that is really just a matter of opinion. I think that having one popular blog will make it easier for you to launch other successful blogs, especially if they are covering similar topics.

An Alternate Possibility

Freelance blogging can also provide plenty of opportunities to make money with blogs. I kind of fell into freelance blogging without really trying, but I have found it to be a great source of income and exposure. There are an increasing number of blogs out there that are hiring writers, so opportunities are waiting to be found.

While I enjoy freelance blogging, I don’t necessarily think it is a great long-term approach to pro blogging. Long-term you are better off being the one that owns the blog, but I have found freelancing to be a great way to make money while growing a blog of your own.